Our Mission & Vision
We make people's lives better every day — naturally.
Burt's Bees has finally arrived in New Zeland, this "Earth Friendly, Natural Personal Care Company." Created naturally, Earth-friendly personal care products formulated to help you maximize your well-being and that of the world around you.
To make certain that all our products meet the highest standards, as well as our dedication to ensuring The Greater Good, our products are carefully crafted from time-tested, proven recipes using ingredients that are the best nature has to offer: beeswax, botanical and essential oils, herbs, flowers and minerals. These safe, effective ingredients have withstood the test of time.
What We Are
What you see is what you get.
At Burt's Bees, we don't waste our time — or yours — pretending to be something we're not. We prefer putting our energy into making the best natural personal care products out there to help you maximize your well-being.
We're proud that over half of our 150+ products are 100% natural! Still, we won't be satisfied until all of our products are 100% natural and we are currently aggressively pursuing this goal through reformulations and testing.
We label every product with a "natural bar." It's our way of helping you clearly identify the high level of natural ingredients used in our products.
What We're Not
Naturally, we're nothing but the good stuff.
There are ingredients that you will never find in any Burt's Bees product. Things like petroleum, which is not a renewable resource and can be toxic. Sodium lauryl sulfate, which is a harsh, aggressive ingredient used in most cleansing products like shampoo. And when was the last time you saw a farmer growing propylene glycol? Rather than loading our products up with harsh chemicals or unnecessary fillers, we offer you only the good stuff.

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