Since launching in 2007, Tangle Teezer has revolutionised the hairbrush market, described as ‘lifechanging’, ‘magic’, and the ‘must-have brush’, Tangle Teezer is teasing the world with innovation.
It all started in 2003 when top London hair colourist Shaun Pulfrey had his light bulb moment. Observing assistants at the backwash hacking through freshly coloured and vulnerable hair with a comb, he realised there was a calling for a brush that didn’t further lock in tangles, but had the unrivalled ability to detangle wet and dry hair. Shaun believed the answer lay in teeth that flexed just the right amount upon contact with tangled prone hair. A brush that was firm enough to grip, but gentle enough to lessen tugging and therefore break the cycle of broken hair. Ultimately, a new generation brush that glided through from roots to ends in one seamless move, so improving condition and delivering a salon finished shine by minimising cuticle damage.
The Tangle Teezer took four years in the making. Ever the perfectionist and meticulous in detail, Shaun removed bristles and teeth and patch worked together various brushes to create his prototype of a brush that would transform and modernise the way we brush our hair. In 2007 he took his unconventional looking brush – with no handle onto television and into the Dragons’ Den. Their feedback was less than complimentary pronouncing it a ‘hair brained’ idea and no investment was offered.
The eternal optimist, Shaun had unstoppable self belief that there was a market for Tangle Teezer borne from his 30 years of experience of working with hair and listening to his clientele. He financed his groundbreaking design by remortgaging his flat. Outside of the Den feedback was positive. Very positive. In fact, so positive he landed a lucrative contract with Boots. Today, it’s the bestselling hairbrush in the world with 18 Tangle Teezers sold every minute. Ironically, the Dragons’ now deem Tangle Teezer as the idea that ‘got away.
Tangle Teezer has made such a big impact on the way we care for our hair, winning numerous and prestigious industry and magazine awards including two Queen’s Awards, and becoming a staple for leading hairstylists. Shaun continues to expand the range with new innovations such as the Blow Styling Tool and Thick & Curly Tangle Teezer.